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Product Manager - CRM and Performance Marketing Job

Job Number: 2018-6980

Address: 2002 Papa John's Blvd

Location: Louisville, KY

Date Posted: 8-17-2018



You will play a key role within the team by planning, building, maintaining and optimizing brand and promotional messaging leveraging Email, SMS and Mobile Messaging campaigns. In addition, you will leverage your experience of omni-channel marketing to create targeted campaigns aimed at key customer segments, including Loyalty.

You will be responsible for in-depth campaign performance analysis and overseeing campaigns from conception to execution. Your previous marketing automation experience will be helpful as you help create new campaigns and identify optimization opportunities within existing ones. Because you have amazing interpersonal and communication skills, you'll work seamlessly with other team members, as well as internal clients.

Finally, you'll get to leverage your organizational and time management skills to efficiently manage processes and effectively troubleshoot with timely follow up, organization, and professionalism.


  • Build new campaigns alongside promotions and product teams and then implement, optimize and report
  • Build custom programs for both on-going and one-off sales initiatives
  • Deliver timely campaign reporting and meaningful insights to work partners
  • Continually A/B test hypotheses such as subject lines, content, design/layout, or timing to increase customer engagement and retention
  • Regularly perform in-depth analysis of entire campaign portfolio to ensure end KPIs are being met
  • Minimum of 2 years email automation experience
  • Experience with SalesForce and CRM integration
  • Thrives in a fast-paced deadline-driven environment, while driving forward several projects from different project owners every day.
  • Knowledge of email nurturing campaigns (ideally has implemented before) and understanding of lead scoring
  • Strong A/B testing skills
  • Experience building and analyzing reports (opens, clicks, conversions, etc.)
  • Ability to make data-driven decisions
  • Amazing communication skills, and love for subject line writing
  • Strong presentation skills – including presentation of data, results, and next steps
  • Strong attention to detail
  • Self-starter, desire to learn new programs and skills, and love for data is essential in this role


  • BS/BA degree required, MBA preferred.
  • Proven understanding of digital technology and applying solutions to business strategy. Product management experience preferred.
  • Ability to translate and articulate business needs into software requirements/User Stories.
  • Excellent communication skills and understanding of software development process.
  • Agile process experience in organizing and guiding teams to succeed.
  • Ability to multi-task and work in a dynamic and flexible environment.


Exciting things are happening at Papa John's corporate restaurants. Work where the best ingredient is YOU!

Great things are happening at Papa John's! If you are looking for a fulfilling career with an international company, flavored with challenging work, mixed with professional development opportunities, a competitive salary and a collaborative team environment, then look no further! Papa John's seeks people who share our philosophy for success, are looking for quality business practices and meaningful work. All these combine to produce not only the best pizza, but also the best team members!

Papa John's has over 5,000 locations in 44 countries and territories around the world. We offer a competitive benefits and compensation package. Driven to be the best. Better Ingredients. Better People. ®

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, marital status, national or ethnic origin, pregnancy, veteran status, uniformed service (as defined by 10 U.S.C. § 101(a)(5)), protected disability status, genetic information, sexual orientation, gender identity, or any other characteristic protected by statute or local law.

The Company utilizes eSignatures for Disclosures and Consent which applies to all Materials, both current and future, related to your application for or possible employment with Papa John's International, Inc. on behalf of itself and its subsidiaries ("Papa John's"). By choosing to click "Apply Now" and move forward in the Application Process you are confirming that you have read, understood and agree to the Company's E-Signature Disclosures and Consent Policy. Please click here to review this policy.

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