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Field Marketing-Senior Director Job

Job Number: 2017-6507

Address: 2002 Papa John's Blvd

Location: Louisville, KY

Date Posted: 1-4-2018



SUMMARYThe Sr. Director, National Field Marketing manages a team of Regional Marketing Directors to develop regional marketing plans and see through the successful execution of those plans to drive sales and brand affinity. POSITION QUALIFICATIONS. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.• Manage Regional Marketing Directors and local franchise field representatives, directing the development and implementation of marketing strategies and programs in the field.• Develop and execute a comprehensive business plan covering all markets and regions, including specific and measurable goals.• Analyze sales and market trends to develop advertising and promotion plans that maximize the effectiveness of local advertising expenditures.• Track performance to plans and goals and coordinate budgets, forecasts, and reports.• Manage Co-op and local agencies to develop appropriate programs, work within established budgets and follow corporate guidelines for media buying and agency selection. • Use research and analysis of financial, demographic, consumer and competitor trends to capitalize on market opportunities and minimize effects of competitive activity in various geographic regions.• Manage the analysis of underperforming restaurants/markets to define symptoms (sales, transaction count, ticket average) and sell and implement best solution.

ORGANIZATIONAL COMPETENCIES (Executive Level): Applies to all team members across the organization.*Interpersonal Savvy: Relates well to all kinds of people-up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably

*Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.

* Organizational Agility: Knowledgeable about how organizations work; knows how to get things done both through formal channels and the informal network; understands the origin and reasoning behind key policies, practices, and procedures; understands the cultures of organizations.

JOB COMPETENCIES are classified as the work habits, attitudes, personal characteristics, and behaviors that reflect how a person accomplishes the duties and responsibilities of his/her job. Fostering a Customer Focused Culture: Acts as a customer service champion, both internally and externally. Takes personal responsibility for increasing customer satisfaction (e.g., restaurant or corporate office customer experience scorecards). Communicates inspirational customer service delivery messages (e.g., facts and stories) across the organization. Ensures that a consistent message has been delivered internally and externally regarding the Papa John's customer brand. Promotes an environment where team members and leaders (e.g., corporate office or restaurants) are held responsible for their role in delivering the customer service brand promise. Ensures that team members are given the necessary freedom in their jobs to meet customer expectations.Negotiating: Can negotiate skillfully in tough situations with both internal and external groups; can settle differences with minimum noise; can win concessions without damaging relationships; can be both direct and forceful as well as diplomatic; gains trust quickly of other parties to the negotiations; has a good sense of timing.Demonstrating Decisiveness: Shows a willingness to jump into action wherever they might be needed (e.g., across the restaurant or corporate office department). Using good judgment, seizes opportunities to improve systems and processes that impact team members' performance. Monitors team members and the situations they might be facing, and remains engaged in the day-to-day operations. Identifies when team members and situations change and reacts promptly when support or resources are needed. Demonstrates the ability to make difficult decisions based on a minimum of planning. When necessary, makes the tough calls without any input gathered based on instinct alone.Leading Change: Ensures that energy and resources are sustained over the long-term of the change. Leverages technology, processes or systems to enhance organizational learning and change. Clearly defines the expectations and how they will change for internal and external stakeholders. Manages any resistance to change within teams. Fosters an environment where team members' and leaders' egos and sense of entitlement are kept in check. Monitors the team's successes and failures, and shows a willingness to course correct whenever necessary.Motivating Others: Creates a climate in which people want to do their best; can motivate many kinds of direct reports and team or project members; can assess each person's hot button and use it to get the best out of him/her; pushes tasks and decisions down; empowers others; invites input from each person and shares ownership and visibility; makes each individual feel his/her work is important; is someone people like working for and with.Managing and Coaching Performance: Uses a mentoring style that is honest, solid and empowering. Drives team performance without compromising the work culture. Provides ongoing coaching and follow up support to help team members achieve their desired performance. When coaching, ensures feedback is both constructive and objective (e.g., based on observation). Verifies that team members have set clear and measurable objectives (e.g., S.M.A.R.T. goals), and are being held accountable to these objectives. Ensures that team members' performance is being reviewed on a regular basis to track their progress against objectives.Driving High Performance Teams: Creates a team environment where hard and soft resources are openly shared. Facilitates team discussion and open communication (e.g., conducts regular meetings). Clarifies the role and responsibilities of each team member, as well as the leader. Provides a clear line of sight to the common goal for each team member. Sustains the team's energy by reinforcing the value of achieving the shared goal. Regularly assesses the team's performance against the established goal.


FUNCTIONAL SKILLS• Proven experience developing and executing local advertising and public relations programs.• Proficiency planning and assessing electronic and print media programs.EDUCATION, EXPERIENCE AND CERTIFICATIONS• Bachelor's degree required.• Minimum of five (5) to seven (7) years marketing experience, preferably in field marketing. • Minimum of three (3) to five (5) years managing a team.PHYSICAL DEMANDSWhile performing the duties of this job, the team member is regularly required to sit and talk or hear. The team member frequently is required to use hands to finger, handle, or feel. The team member is occasionally required to stand, walk, reach with hands and arms, repetitive use (or motion) of arms and hands, bend and stoop, and lift up to 10 pounds.WORKING CONDITIONSWorking conditions are normal for an office environment. Extensive travel required.


Exciting things are happening at Papa John's corporate restaurants. Work where the best ingredient is YOU!

Great things are happening at Papa John's! If you are looking for a fulfilling career with an international company, flavored with challenging work, mixed with professional development opportunities, a competitive salary and a collaborative team environment, then look no further! Papa John's seeks people who share our philosophy for success, are looking for quality business practices and meaningful work. All these combine to produce not only the best pizza, but also the best team members!

Papa John's has over 5,000 locations in 44 countries and territories around the world. We offer a competitive benefits and compensation package. Driven to be the best. Better Ingredients. Better People. ®

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

The Company utilizes eSignatures for Disclosures and Consent which applies to all Materials, both current and future, related to your application for or possible employment with Papa John's International, Inc. on behalf of itself and its subsidiaries ("Papa John's"). By choosing to click "Apply Now" and move forward in the Application Process you are confirming that you have read, understood and agree to the Company's E-Signature Disclosures and Consent Policy. Please click here to review this policy.

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