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Regional Marketing Director Job

Job Number: 2017-6109

Address:

Location: New Mexico - Statewide, NM

Date Posted: 7-21-2017

THIS IS A CORPORATE POSITION

Responsibilities

The Regional Marketing Directorfor the Southwestprovides strategic counsel and tactical recommendations and focused training to corporate and franchise leadership on marketing programs designed to drive profitable transactions, comp sales and restaurant and market per-store average sales growth, thereby driving the growth of Papa John's overall business. The position will lead the conversion of national brand initiatives into regional strategies and market level plans and be a strong marketing generalist who is flexible and comfortable between conceptual, strategic thinking and high-level influence, as well as tactical execution of marketing communications.

Eligible candidates must reside in or be willing to move on their own to one of the following states: California, Texas, Arizona, New Mexico

Job Responsibilities Include:

  • Develop annual marketing plans to increase new customer visits and existing customer frequency.
  • Gain alignment with Operations and Franchise leaders for ongoing refinement of marketing strategies.
  • Guide local sports sponsorship and other partnership activity.
  • Leverage market specific sales/order data, historic marketing initiatives performance and customer analytics to optimize market-level programs and grow overall brand performance.
  • Provide training for market-wide and store level leadership around marketing execution.
  • Manage and direct local market agencies; collaborate with them for development of marketing tactics and various media plans; partner with Operations, co-op and Marketing leadership to complete twice yearly agency evaluations.
  • Create programs that grow loyalty program membership at the market and store level.
  • Provide comprehensive marketing analysis and tactical recommendations to opportunity markets.
  • Collaborate with franchise business partners to drive new store sales through consultation and recommendation of effective strategies.
  • Analyze sales results of key promotional efforts to provide conclusions and recommendations.
  • Gain and share in-depth market and competitive knowledge for assigned markets to include: competitors marketing strategies; emerging threats; market pricing; store level marketing needs and market level opportunities.
  • Form Co-Ops, manage budget and establish appropriate management processes and procedures.

Qualifications

  • Ability to perform root cause analysis of market-level issues and recommend strategies to address.
  • Competitive and sales analysis.
  • In-depth knowledge of and ability to be conversant in, all marketing elements mix; advertising (broadcast, print, digital), media (broadcast & digital), PR, special events, charitable partnerships and social media.
  • Compelling presentation skills for small and large groups.
  • B.A. degree in Marketing/Advertising/Business or related field required.
  • Minimum 7 years marketing experience required with a significant percentage in the restaurant or retail industries preferred, specifically:
    • Experience working within a franchise environment
    • Restaurant industry experience
    • Client-side experience on either the brand or product marketing team
    • Experience within an advertising, PR or promotional agency in either account service management or planning
    • Sports sponsorship and activation experience

An equivalent combination of experience and training may substitute for any of the listed position qualifications.

Screening requirements: Criminal Background Check required.

Overview

Exciting things are happening at Papa John's corporate restaurants. Work where the best ingredient is YOU!

Great things are happening at Papa John's! If you are looking for a fulfilling career with an international company, flavored with challenging work, mixed with professional development opportunities, a competitive salary and a collaborative team environment, then look no further! Papa John's seeks people who share our philosophy for success, are looking for quality business practices and meaningful work. All these combine to produce not only the best pizza, but also the best team members!

Papa John's has over 5,000 locations in 44 countries and territories around the world. We offer a competitive benefits and compensation package. Driven to be the best. Better Ingredients. Better People. ®

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

The Company utilizes eSignatures for Disclosures and Consent which applies to all Materials, both current and future, related to your application for or possible employment with Papa John's International, Inc. on behalf of itself and its subsidiaries ("Papa John's"). By choosing to click "Apply Now" and move forward in the Application Process you are confirming that you have read, understood and agree to the Company's E-Signature Disclosures and Consent Policy. Please click here to review this policy.


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