Marketing Executive

Job Summary:

We’re searching for an enthusiastic Marketing Executive to join our award-winning marketing team. 

Reporting into the Senior Value & LSM Lead and working across the marketing team and closely with Franchisees and Operations teams, you will be instrumental in the successful execution of our marketing calendar and a central member of the team.

Responsibilities: 

• Manage end-to-end marketing campaigns from briefing and development to execution and evaluation, across print and digital channels
• Collaborate with agencies and cross-functional teams in the deployment of multi-channel marketing activities that drive incremental sales growth and long term loyalty
• Write marketing comms for key stakeholders
• Assist with the planning of the marketing calendar
• Support Franchise Owners with marketing materials and advice on marketing activity enquiries
• Attend and present at team and agency meetings and marketing meetings
• Monitor competitor activity and pricing, cascade any relevant information to the marketing team
• Copy write and proof read
• Analyse the performance of marketing campaigns
• Ongoing optimisation of marketing activities to increase engagement and enhance customer retention/reactivation
• Maintain the quality and integrity of the Papa John’s brand
• Enjoy the odd slice of pizza! 

Competencies 

• Can confidently coordinate cross-functional teams in the deployment of marketing activity in order to deliver business and consumer objectives
• Energizes internal and external teams across the comms mix with briefs that are insightful and engaging
• Develops a great working relationship with our agency partners and constructively challenges them to enhance creative outcomes
• Builds trust and influence with internal stakeholders at all levels through structured, data-driven insights and solutions
• Strong ability to apply knowledge of marketing levers to drive positive outcomes for stakeholders. Consistently applying good business judgement in varying contexts
• Identifies when we need to course correct and acts swiftly to align key stakeholders before implementing reactive approach

Functional Skills

• Strong organisational and project management skills, able to prioritise effectively and manage stakeholders accordingly to deliver campaigns and projects to tight deadlines
• Analytical and commercial mindset - you’ll be confident at interpreting data and drawing out channel insights for decision-making
• Strong communication skills, including oral and written, and the ability to create long term interpersonal relationships, both internally and externally
• Proven track record of delivering high volumes of work to a high standard with tight deadlines in a fast paced environment
• Team player and a willing to roll up sleeves to be hands-on and get the job done
• Flexible to adapt to changes within the role based on strategy, focus and learnings
• Self-starter with high energy, effective problem solving skills and a ‘get it done’ attitude
• Natural collaborator with the ability to knowledge-share effectively with cross-functional teams and external stakeholders as appropriate
• Proficient at creative development to hone the manifestation of the brand to best suit the needs and wants of our target audience segments
• Creative thinker with a passion for innovation and staying abreast of industry trends

Education, Experience and Certifications

• Bachelor's degree in Marketing or a related field
• A good foundation knowledge of marketing principles
• Proven experience in Marketing, preferably within the QSR industry or a related fast-paced consumer-facing sector
• Knowledge of the pizza market and a genuine interest in eating out / takeaways
• Excellent planning and organizational skills, with the ability to manage multiple projects at any one time
• Strong communication and presentation skills
• Experience in briefing, developing, critiquing and reporting on successful marketing campaigns
• Good knowledge of Microsoft Office Suite: Word, PowerPoint and Excel
• Strong attention to detail, with particular aptitude for spelling, grammar and proof reading
• Able to work alone and as part of a team

Nice to have

• Experience in managing franchise relationships and supporting franchisees in brand implementation is desirable 
• Experience within a business with online ordering and fulfilment channels, as well as ‘bricks & mortar’
• Knowledge of GDPR principles and guidelines

Additional information

• Travel within the UK will be required from time to time
• Required to be in the Milton Keynes office approx. 2-3 days per week
• Full-time, Permanent