Associate Brand Manager | Atlanta, GA | Papa Johns

Associate Brand Manager


Job Summary

The Associate Brand Manager, Menu Strategy will utilize strong project management skills to assist the Menu Strategy & Innovation team in taking new product innovations through a robust stage gate process from white space identification to national launch, including business case development, market testing, product positioning, and post promotional analysis. This position will assist with the execution of long-term brand and product strategy to help meet transaction and revenue growth goals for Papa Johns.

Key Responsibilities:

  • Leverage consumer insights research and internal sales data to build business cases and tactical strategies that support Papa Johns growth priorities
  • Synthesize key insights and data to deliver fresh recommendations for category development and insights-driven innovation pipelines that ladder up to Papa Johns strategic objectives
  • Analyze performance of ongoing promotions and core menu items to provide actionable recommendations, optimizations, and long-term menu plans
  • Lead cross-functional teams, including culinary, consumer insights, supply chain, operations, calendar, and finance to turn new products into reality through robust stage gate process
  • Partner with calendar planning and activations team to ensure menu strategy deliverables and key milestones are met according to project deadlines
  • Partner with consumer insights team on product research plans including quantitative concept screeners, consumer taste tests, qualitative focus groups, and market tests
  • Assist with monthly stage gate presentations to senior leadership on status of innovation projects and overall state of the business

Qualifications & Experience:

  • Bachelor’s degree in Business Administration, Marketing, or related field; MBA preferred
  • 5 years minimum of brand marketing, food marketing, or CPG marketing experience. Innovation experience preferred
  • Proven track record as an innovative, energizing leader of breakthrough product innovation in food or other consumer facing industries
  • Entrepreneurial spirit, vision, and execution
  • Ability to operate in fast-paced environment, managing ambiguous projects
  • Strong written and oral communication skills with the ability to present strategic initiatives and project plans to members of senior leadership
  • Ability to travel up 15%

It is the policy of Papa John’s to provide equal employment opportunities for all applicants and team members without regard to race, color, religion, sex, age, marital status or civil partnership, national or ethnic origin, pregnancy or maternity, veteran status, uniformed service (as defined by 10 U.S.C. §101 (a)(5)), protected disability status, genetic information, sexual orientation, gender identity, gender reassignment, or gender expression, or any other characteristic protected by statute or law.