Director, Creative and Design | Atlanta, GA | Papa Johns

Director, Creative and Design

THIS IS A CORPORATE POSITION

The Director, Creative and Design directs all elements of the creative process for electronic and print advertising media, graphic design and brand identification for Papa Johns. He/she will manage all internal creative personnel and direct all external creative resources, including advertising agencies, creative production companies, freelance resources, etc. He/she will have oversight of the Papa Johns brand, including the Brand Architecture and Visual Identity standards. He/she is responsible for ensuring that all marketing communications materials adhere to Papa Johns brand identity and position and support our promotional objectives and strategies. This is a “hands-on” “make it happen” role. He/she will inspire trust in others and will be a consensus builder capable of working with internal and external partners to get projects successfully completed.

This role is responsible for the creative process for various advertising modalities in support of Papa Johns brand perception and strategic objectives.

  • Oversees the Papa Johns brand, ensuring that the Brand Architecture and Visual identity standards are inspiring and competitively differentiated, and are understood and adhered to
  • Leads the development of consumer insights that will shape the communication strategy and content that connects Papa Johns with consumers across all owned, earned, and paid channels
  • Directs all elements of the creative process; including but not limited to video, digital, social, print advertising media, and graphic design for Papa Johns International to deliver the annual calendar
  • Provides direction for concepts, scripts, storyboards, to meet brand standards and strategy, and supports promotional goals and objectives
  • Develops the agency operational model and recruit and manage best-in-class agencies for Papa Johns
  • Leads the Integrated Agency Planning Process (IAP) to deliver industry leading advertising across all media channels through both national and local budgets
  • Manages all internal creative personnel, including the internal creative team, and directs all external creative resources, including advertising agencies, creative production companies, freelance resources, etc.
  • Evaluates the performance of creative and recommends future changes

Functional Skills:

  • Analytical Skills: effectively uses data to generate insights for operations excellence
  • Planning & Prioritization: highest impact, highest value
  • Financial & Business Acumen
  • Communicates Effectively and Candidly
  • Problem Solving: ability to use rigorous logic to solve problems with innovative effective solutions
  • Process Improvement: Strive to continually improve
  • Ability to build and leverage talent
  • Ability to inspire trust, build consensus, and gain alignment from key stakeholders to move initiatives forward

Education, Experience & Certifications:

  • 7+ years of experience in related roles
  • Bachelor’s degree in Business Administration, Advertising, Marketing, Creative Design, or related field
  • Master’s degree in Business, Marketing, Advertising preferred
  • Experience leading brand strategy and developing brand voice and identity.
  • Experience in Restaurant or Retail Marketing preferred
  • Experience working with Franchisees preferred

It is the policy of Papa John’s to provide equal employment opportunities for all applicants and team members without regard to race, color, religion, sex, age, marital status or civil partnership, national or ethnic origin, pregnancy or maternity, veteran status, uniformed service (as defined by 10 U.S.C. §101 (a)(5)), protected disability status, genetic information, sexual orientation, gender identity, gender reassignment, or gender expression, or any other characteristic protected by statute or law.