Director Social & Brand Engagement | Atlanta, GA | Papa John's

Director Social & Brand Engagement

THIS IS A CORPORATE POSITION

Responsibilities

This role will strategically grow and develop the Papa John's Brand through innovative content and experiences, creating unique and compelling activations to draw people to engage with our brand. This critical team member will help define the brand voice underneath our new strategic brand framework, humanizing the brand and engaging our consumer – across occasions and product platforms - through social, content, culture and brand activation.

Drive our business and sales goals by connecting social media to all other aspects of the business and taking paid, earned and owned to the next level by identifying powerful insights that promote key product platforms, resonate with our fans and future fans, and bring our brand promise to life.

  • Drive brand activation and engagement activities (through owned social channels or external partners) that bring added relevance within culture and/or conversation to the brand; and deepen the relationship between the brand and our newly defined target consumer.
  • Define and execute a social media/content marketing strategy and roadmap that communicates the brand vision, excites Papa John's team members and superfans alike, grows thought leadership in our category, and drives engagement throughout the overall funnel.
  • Partner with internal creative teams and agencies to brainstorm, ideate and execute creative social and influencer content, ensuring we show up in new and interesting ways with an emphasis on emerging trends and best practices
  • Own the interpretation of the brand's target consumer persona to innately know their needs, and bring that to brand and marketing discussions as the 'voice' of this person in content, retail calendar and briefing discussions.
  • Take an integral leadership role in the rollout of our target customer persona and strategic brand framework across the organization; specifically, to find unique and novel ways to bring these expressions to life for different functions and stakeholders across the organization.
  • Ensure all content is on-brand, consistent in terms of style, quality, and tone, and optimized for search and/or user experience across all channels.
  • Develop the roadmap for content that aligns against integrated marketing initiatives like campaigns, events, product launches, and promotions.
  • Lead social media, influencer community, and content marketing functions with the ability to motivate and coach the team, delegate effectively, and manage performance
  • Educates system on social media benefits and risks and acts as consultant with franchisees on their local social media efforts.
  • Analyzes campaigns and translates anecdotal or qualitative data into recommendations and plans for revising social media campaigns and strategy for the team.
  • Monitors trends in social media tools and applications, and stays current on constantly evolving social media ecosphere to identify opportunities for the brand.

Qualifications

  • Bachelor's degree required
  • Minimum 10 years Marketing and/or Agency experience including a minimum of five (5) years of significant involvement with social media and emerging platforms.
  • At least 2-3 years managing people and teams
  • Experience with retail, QSR or restaurant industry preferred; or B2C eCommerce brands desired

Overview

Exciting things are happening at Papa John's corporate restaurants. Work where the best ingredient is YOU!

Great things are happening at Papa John's! If you are looking for a fulfilling career with an international company, flavored with challenging work, mixed with professional development opportunities, a competitive salary and a collaborative team environment, then look no further! Papa John's seeks people who share our philosophy for success, are looking for quality business practices and meaningful work. All these combine to produce not only the best pizza, but also the best team members!

Papa John's has over 5,000 locations in 44 countries and territories around the world. We offer a competitive benefits and compensation package. Driven to be the best. Better Ingredients. Better People. ®