Manager, Digital Insights & Testing | Atlanta, GA | Papa Johns

Manager, Digital Insights & Testing


Job Summary

The Manager, Digital Insights & Testing will be a key member of the digital experience team, responsible for insights, analytics and testing governance across Papa Johns’ digital channels. He/she will leverage a full range of analytics tools to gather and translate consumer data into actionable insights for digital product teams.

This role will champion a data-driven experimentation approach across the organization, including leading A/B testing to optimize Papa Johns’ direct digital channels and drive product roadmap priority. He/She will partner with cross functional teams – product, media, consumer insights, data science and revenue management – to integrate a holistic multi-channel approach across owned digital channels. 

Duties and Responsibilities 

  • Collaborate with business leaders and stakeholders throughout the organization to develop and design studies to address key business questions.
  • Own the A/B Testing roadmap and backlog for web and apps, including developing hypotheses and prioritizing experiments based on business needs.  
  • Partner with UX to conduct user research and user testing to aid in validating concepts, designs, and usability. 
  • Utilize Google Analytics and other tools to analyze customer behavior and provide recommendations and focus areas for improvement.
  • Translate research findings into clear and actionable recommendations through compelling analysis, storytelling, and presentations to cross-functional teams and leadership.
  • Supervise an Insights and Testing Analyst and collaborate with a dedicated A/B Testing Agile Scrum team.
  • Connect with peers in consumer insights, data science and media teams to align on data governance and integrations, and testing methodologies and best practices.
  • Develop self-service KPI dashboards to support continuous improvement and learning through rigorous and consistent measurement.
  • Champion testing and data-driven rigor into all points of the stage-gate process, and web and app product lifecycle.
  • Suggest and implement process improvements, recommend new software and ensure current tools for consumer feedback and testing are being utilized to their full potential.

Education, Experience & Certifications

  • Bachelor’s degree in Market Research, Consumer Behavior, or related field  
  • Advance degree preferred  
  • 4+ years’ experience in market research, consumer insights/analytics, business intelligence or related field  
  • 2+ years’ supervisory/management experience  
  • Experience in Restaurant or Retail Operations preferred

Functional Skills

  • Analytical Skills: effectively uses data to generate insights for operations excellence 
  • Proficiency with web and app analytics tools, such as Google Analytics and Adobe Analytics
  • Experience with testing and optimization tools such as Google Optimize, A/B Tasty, Optimizely or Adobe Target
  • Working knowledge of data viz tools such as Tableau and Power BI
  • Planning & Prioritization: highest impact, highest value 
  • Financial & Business Acumen 
  • Communicates Effectively and Candidly 
  • Problem Solving; ability to use rigorous logic to solve problems with innovative effective solutions 
  • Process Improvement: Strive to continually improve 
  • Ability to build and leverage talent 
  • Ability to work in a challenging, fast-paced environment and to adapt to new situations as they arise 
  • Ability to effectively communicate, inform, and influence senior leaders  
  • Ability to work cross-functionality on multiple initiatives with a successful record of advancing projects 

Our Values

  • EVERYONE BELONGS – Diversity, Equity, Inclusion and Teamwork
  • DO THE RIGHT THING – Integrity, Character and Community
  • PEOPLE FIRST – Customer and Team member Focus
  • INNOVATE TO WIN – Think Differently and Lead Change
  • HAVE FUN – It’s Pizza, It Has To Be Fun!

Our Core Competencies

  • CUSTOMER FOCUSED - Put the customer’s needs first
  • RESULTS DRIVEN – Commit to achieving objectives
  • INNOVATIVE MINDSET – Open to new ideas and ways of doing business
  • STRATEGIC THOUGHT LEADERSHIP – Engage in logical and systematic thinking
  • COLLABORATION – Work together in the most effective way

It is the policy of Papa John’s to provide equal employment opportunities for all applicants and team members without regard to race, color, religion, sex, age, marital status or civil partnership, national or ethnic origin, pregnancy or maternity, veteran status, uniformed service (as defined by 10 U.S.C. §101 (a)(5)), protected disability status, genetic information, sexual orientation, gender identity, gender reassignment, or gender expression, or any other characteristic protected by statute or law.