Manager Media | Atlanta, GA | Papa John's

Manager Media

THIS IS A CORPORATE POSITION

Responsibilities

The Media Manager is part of the team that helps lead the Papa John's advertising media strategy by establishing and executing the strategic direction for Papa John's, looking at consumer insights & trends of today while also keeping an eye towards the future.

Qualifications

This role will also be charged with developing and executing communication strategies, plans, and investments for paid media campaigns. Additionally, this teammate will be tasked with evaluating new opportunities in this space, such as launching new products and establishing new partnerships to better capture emerging consumer needs and occasions. He/she will work with field/corporate Regional Activation Directors to ensure the media strategy is being executed effectively at the local level. This role helps manage and direct the execution of Papa John's advertising media strategy (national and local), ensuring the company is receiving the greatest return on its advertising investments

Critical Ingredients
  • Assist in the development of the national media strategies that are reflective of the consumer & Brand insights
  • Identify insights to understand Papa John's business, target audiences and category; articulate compelling insights within consumer, category, competition, culture, and media
  • Track national media spending, identify and resolve discrepancies from budgets with the national media buying agency; record and manage media invoices; regularly communicate budget status and issues; investment strategy across online and offline channels, knowledge of data and programmatic buying, content and social media
  • Manage national and local agency partnerships as part of the national media plan to achieve industry leading campaigns; ensure compliance, support, and performance of national media activities
  • Identify the right moments to best connect with consumers that factor in audience goals, barriers, drivers, and roles of channels
  • Collaborate in the creation and selling of the full Marketing Communication plan to the Papa John's system & stakeholders; Manage and communicate competitive reporting from national agency
  • Send and manage assets for sponsorships and added value, coordinate approval with SVP, Brand and Papa John's Legal Dept.

Functional Skills:
  • Analytical Skills: effectively uses data to generate insights for operations excellence
  • Planning & Prioritization: highest impact, highest value
  • Financial & Business Acumen
  • Communicates Effectively and Candidly
  • Problem Solving; ability to use rigorous logic to solve problems with innovative effective solutions
  • Process Improvement: Strive to continually improve
  • Ability to build and leverage talent


Education, Experience & Certifications:

  • 4+ years of experience in media planning and buying or related role required
  • Bachelor's degree in Marketing, Communications, Advertising/Media or related field
  • Proven experience managing media strategies and media buying for mid-to-large size companies
  • Experience with multi-unit stores across multiple regions


Overview

Exciting things are happening at Papa John's corporate restaurants. Work where the best ingredient is YOU!

Great things are happening at Papa John's! If you are looking for a fulfilling career with an international company, flavored with challenging work, mixed with professional development opportunities, a competitive salary and a collaborative team environment, then look no further! Papa John's seeks people who share our philosophy for success, are looking for quality business practices and meaningful work. All these combine to produce not only the best pizza, but also the best team members!

Papa John's has over 5,000 locations in 44 countries and territories around the world. We offer a competitive benefits and compensation package. Driven to be the best. Better Ingredients. Better People. ®