Associate Brand Marketing Manager, International

Job Summary

The Associate Brand Marketing Manager, is responsible for supporting the International activity planning and strategy, regional business analysis, assessment and support, and creative agency support to our Senior Brand Manager. The position sits in the International marketing centralized team that services International countries in the world. This team works to influence, support and consult on key marketing pillars that could include business performance, quarterly business reviews, budget, consumer insights, product innovation, calendar planning, and creative campaigns. This role helps to drive consumer demand and market share based on a strong understanding of the consumer, insights, data, product, and market understanding. This role is responsible for assisting in continuing to grow  and implement the International Center of Brand Marketing Excellence.

Duties and Responsibilities (other duties as assigned)

• Support Senior Brand Manager in consolidating and developing our annual Integrated Activity Planning. This strategic plan and framework will take all functions into consideration and will require strong collaboration with our commercial franchisee partners.
• Possess strong business analytics acumen to properly assess commercial priorities and propose effective solutions. Exhibit foundational understanding of the market dynamics across the regions
• Create visually compelling presentations, dashboards and reports that effectively communicate complex data findings to non-technical stakeholders.
• Assist in planning and executing product launches, including coordinating marketing materials, promotional activities, and communication strategies. Seamlessly assist and execute 360 marketing plans to deliver financial objectives across the regions
• Monitor and evaluate the performance of weekly sales performance, using key metrics and KPIs to assess effectiveness and identify areas for improvement and optimizations
• Monitor performance measurements to ensure the brand is tracking against goals; recommend and implement corrective actions. Provide business & analytics support for consumer insights and ad hoc/ daily/weekly/quarterly performance assessments that contribute to brand health
• Oversee the scheduling, coordination, and execution of multiple marketing projects simultaneously, ensuring adherence to timelines. Support team in all efforts towards new product development and calendar planning
• Support Senior Brand Manager in helping to lead creative agency. This role will collaborate with creative agency team to ensure streamlined communication and keep all projects with creative agency organized. Lead toolkit presentations consolidation and organization which includes any marketing programming and assets along with cross-functional items (e.g., Operations, PR, Digital)
• Act as International marketing liaison to International Internal and External Comms team to ensure integrated storytelling across or franchisees and campaigns
• Use existing social media listening and data platforms to advise franchisee and markets on social media performance and competitive insights. Role will dive into social media analytics to serve as voice of the International consumer. Role will conduct training sessions to educate markets on best practices and business cases from other countries or emerging trends in social media marketing.

Education, Experience & Certifications

• 2-5 years minimum corporate business experience; corporate food or beverage marketing experience preferred

• Bachelor’s degree in Business Administration, Marketing, or related field

• Ability to travel up to 15%

• Experience in Restaurant or Retail Operations preferred, passion for company brand

• Understanding of brand management and marketing principles

Functional Skills

• Analytical Skills: effectively uses data to generate insights for operations excellence
• Financial & Business Acumen
• Entrepreneurial mindset to continue to build optimize centralized marketing
• Communicates Effectively and Candidly
• Problem Solving; ability to use rigorous logic to solve problems with innovative effective solutions
• Process Improvement: Strive to continually improve and optimize
• Ability to work in a challenging, fast-paced environment and to adapt to new situations as they arise
• Ability to effectively communicate, inform, and influence senior leaders 
• Ability to work cross-functionality on multiple initiatives with a successful record of advancing projects