Sr Dir, Marketing Field Activation

Job Summary

The Senior Director, Marketing Field Activation is responsible for leading and delivering against the Papa Johns marketing strategy by building local marketing plans in partnership with our operators and franchisees. The role emphasizes translating national strategies into effective local marketing approaches that complement and augment the national marketing calendar, ensuring optimal market level performance and impact. The Senior Director is responsible for measuring marketing and media effectiveness, developing and executing LSM and media strategies, ensuring local activation of targeted CRM strategies, and reporting on impact to revenue and margin targets as part of PJI’s business strategy. This role is responsible for leading a team of Regional Marketing Directors and supporting markets from planning to execution in alignment with the broader business strategy and performance targets.

Duties and Responsibilities (other duties as assigned)

• Own field activation efforts for field marketing across all local markets

• Accountable for DMA level marketing performance, ensuring localized strategies effectively drive commercial impact.

• Manage weekly and monthly communication to the field consistent with calendar timing

• Facilitate connectivity between national and local agencies, inclusive of media agencies

• Translate national strategies into localized marketing strategies

• Partner with the design team to develop and implement a localized, in-store content strategy

• Work closely with field marketing managers to ensure local marketing approach maintains PJI’s brand integrity

• Stay abreast of market trends and customer preferences to identify opportunities

• Demonstrate expertise in media, CRM, LSM, and revenue management to drive effective local marketing strategies and commercial impact

Education, Experience & Certifications

• 7-10 years of experience in brand and field marketing, ideally in multi-unit franchised business

• Bachelor’s degree in Business Administration, Marketing, Hospitality or related field 

• Ability to travel up to 50% 

Functional Skills

• Communication Management

• Marketing Strategy Translation

• Design Collaboration

• Field Marketing Coordination

• Market and Competitive Analysis

• Product Development and Optimization

• Supplier Opportunity Exploration

• Market Trends and Customer Preferences Analysis

• Innovation Identification

• Strategy Development

• Media Representation

• Technology and Competitor Analysis

• Media Expertise

• CRM Expertise

• LSM Expertise

• Revenue Management

  
Our Values​

• EVERYONE BELONGS – We believe connectedness and belonging are the essential ingredients to our success.

• DO THE RIGHT THING –We are relentlessly focused on quality and integrity and make the right choices, even when it's difficult.

• PEOPLE FIRST – To craft positive experiences for our customers, we take care of each other first.

• INNOVATE TO WIN – We champion and challenge for a better way in all we do.

• HAVE FUN – We find joy, create meaningful impact and celebrate the journey together

Core Competencies

• CUSTOMER CENTRIC - We leverage data and insights to craft a customer experience that builds relationships, cultivates trust, and delivers excellence

• RESULTS DRIVEN – We focus on measurable outcomes by remaining optimistic, tenacious, and persistent even in the face of challenges.

• CONTINUOUS IMPROVEMENT –We champion for better through strategic risk taking, experimentation and challenging the status quo.

• BIAS FOR ACTION – We courageously lead, drive towards decisions, and maintain agility to meet the demands of our dynamic industry.

• WINNING TOGETHER – We work together to unlock our full potential by actively collaborating and contributing in a cross-functional capacity

Papa Johns is an equal opportunity employer.