Lifecycle Campaign Manager

Job Summary

The Lifecycle Campaign Manager is responsible for managing the coordination and execution of integrated marketing campaigns across Papa Johns owned channels (email, SMS, and mobile app platforms.) This role will work with cross-functional teams to optimize all available channels and communication vehicles and make tactical recommendations to meet objectives, ultimately ensure a consistent experience across all channels.

This role is essential for a timely and consistent communication experience for our Papa Johns customers. They contribute to the overall strategic development of both loyalty and non-loyalty members by engaging customers throughout their purchase lifecycle to drive increased frequency and ticket to meet annual sales goals.

Duties and Responsibilities (other duties as assigned)

• Coordinate and manage cross-channel marketing calendar, provide consistent tracking, status updates and keep documentation up to date.

• Work across the Loyalty & CRM team and within company to ensure proper messaging, timing, and execution of multi-channel campaigns, including but not limited to email, sms, push, and member communications voice messaging (PapaCall). 

• Responsible for creating a campaign brief and ensuring it is shared across the organization and with our agencies with all final information, updated and then redistributed as needed until campaign launch. This includes outlining the campaign creative details, offer details, audience selection, and all channel needs. 

• Ensure each campaign has proper controls in place for accurate measurement and analysis; present results and recommendations for the next iteration to the manager for approval.

• Use marketing automation and email/sms/push nurturing to engage and convert prospects and customers across the buyer journey. This includes building out campaign audiences and validating counts. 

• Identify and analyze strategic opportunity areas to increase marketing effectiveness.

• Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize. Continuously conduct A/B testing across all channels.

Education, Experience & Certifications

• BA/BS/BBA in Business, Marketing, Communications or related field of study preferred
• 3-5 years of experience executing and managing data driven, integrated marketing campaigns
• B2C eCommerce experience desired
• Experience with Braze experience a plus
• Experience with Jira/Confluence a plus
• Quick Service Restaurant (QSR) experience desired
• Proficient in MS Office suite

Functional Skills

• Analytical Skills: effectively uses data to generate insights for campaign excellence
• Planning & Prioritization: campaign calendar planning and alignment
• Database management: demonstrate ability to determine audience selections and criteria based on campaign needs, pull counts and validate counts; strong attention to detail.
• Project Management: demonstrate strong project management skills, with ability to manage details
• Communicates Effectively and Candidly with all stakeholders
• Problem Solving: proactive approach to solving problems, ability to troubleshoot and use logic to solve problems
• Process Improvement: Strive to continually improve