Manager, Social Media

Job Summary

The Manager, Social Media is responsible for planning, implementing and evaluating social media strategies, campaigns and tactics for Papa Johns brand, in partnership with Director, Brand Engagement. This role develops and manages branded content for social media channels in partnership with social media agency and in-house content creator(s). This role is also responsible for educating system on social media and acts as consultant for franchisees on their local social media presence.

Duties and Responsibilities

• Manages all aspects of the brands’ social media communities and speaks on behalf of the brand within social media channels.

• Partners with internal and external creative teams to develop and execute content for all social media channels, including editorial and photo/video content

• Works closely with PJI digital marketing, outside media representatives and agencies in development of real-time, socially relevant promotions and one-to-one communications that increase online buzz about the brand.

• Educates system on social media benefits and risks and acts as consultant with franchisees on their local social media efforts.

• Analyzes campaigns and translates anecdotal or qualitative data into recommendations and plans for revising social media campaigns and strategy.

• Monitors trends in social media tools and applications, and stays current on constantly evolving social media ecosphere and identifies opportunities for the brand.

• Identifies opportunities and/or threats in user generated content surrounding our brand, report to appropriate parties.

• Manages relationship with Operations Call Center on shared issues and responses.

• Provides top level customer service experience on all channels.

• Follows developments in quick service industry in order to implement relevant social media communications strategies.